Section 1: Monday, Wednesday, and Friday 11:00-11:50 AM

Professor: Eva Grouling Snider
In this course, we will explore visual rhetoric, or how we as human beings use visual language to communicate, to persuade, to inform. We will begin by discussing theories of visual rhetoric, then move into instruction in the technologies and processes designers and professional writers often use to design documents. From there, we will examine general principles of document design, as well as specific principles, including color, space, and typography. The course wraps up with a client project and a portfolio collecting designs you have produced throughout the semester.

This class is well suited for all students interested in becoming better visual communicators and document designers. It draws on principles common in art, graphic and information design, and professional writing.

While you will be completing readings and analysis assignments, this course is a production course, meaning the primary focus will be on the documents you design. You will be doing a significant amount of work sketching, wireframing, prototyping, providing feedback, and revising visual documents.

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