Section 2: Tuesday and Thursday 3:30-4:45 PM
Professor: Eva Grouling Snider
Students in this immersive learning course will be responsible for planning and executing marketing campaigns for university events, clubs, and organizations. Students will primarily work with clients in the English Department—event organizers, faculty advisors for clubs, etc.—but we will also take on other university clients as appropriate. In addition to event promotion and marketing campaigns, students in this course will produce graphic designs for the English Department and other areas of the university.
Past events promoted by Jacket Copy Creative include the Marilyn K. Cory Speaker Series, Stars to Steer By, Lynda Barry, Marty McConnell, and Gary Younge. Previous marketing campaigns include a complete rebrand for Indiana Writing Project, a suite of branded documents for the Digital Writing Studio, grassroots marketing for a local documentary screening, and marketing for the Writers’ Community student club.
If you are a strong graphic designer, marketing copywriter, grassroots marketer, event coordinator, or project manager, you are encouraged to apply to join this section. This section of Jacket Copy Creative will be accompanied by a section of Jacket Copy Creative focused on managing the #bsuenglish digital community (including social media, blog, and e-newsletter). You are invited to apply to either section or both sections based on your skillset and the work you would like to participate in.
Please contact Eva Grouling Snider at firstname.lastname@example.org to apply.